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Record Attendance During The Ringling’s Fiscal Year

Playspace

Sarasota, FL –Thinking of visiting The Ringling? You are not alone.

The Museum enjoyed a record number of visitors totaling 384,323 during its 2013-14 fiscal year, which was a 12 percent increase from 2012-2013 and 27 percent more than 2011-12. The trend of increased attendance has continued with the new season as The Ringling welcomed 40,479 visitors in July, which was a 13 percent increase from the previous year. The Ringling’s fiscal year begins on July 1.

“There is always something new to see and do at The Ringling,” Steven High, executive director of The Ringling said. “While we will always be known for our Old Master collection and circus roots, museum staff has focused on improving our visitor’s experience, and we have completed some fantastic new projects, which our attendance numbers show have really resonated with our visitors.”

One of the Museum’s most successful projects is pure fun. In January, The Ringling opened the David F. Bolger Playspace, an innovative playground attraction featuring a three-story slide, bucket swings and a splash area. The Playspace offers a place for children to unwind after touring the Museum, while providing a gathering spot for summer campers or student groups visiting the museum. Visitors do not have to purchase admission to the Museum to take advantage of the Playspace.

The addition of the Playspace is a part of The Ringling’s greater focus on the grounds and gardens of the 66-acre estate. The Ringling also launched a docent led tour of the Bayfront Gardens in January, to provide a history of some of the estate’s staples such as Mable Ringling’s Rose Garden and the banyan trees, while showcasing some of the less well known flora on campus. The Gardens have become another gallery for the Museum to curate with the installation of the Leonard Ursachi statue “Fat Boy” for temporary viewing on The Ringling’s Millennium Trail.

These additions fit the director’s vision of a vibrant museum that continuously provides fresh experiences for guests, while popular contemporary art exhibitions have helped to draw a steady stream of visitors to the Museum of Art regardless of the season. These included:

“Icons of Style” wowed visitors from Oct. 2013-Jan. 2014. The collection of trend setting fashions and the sketches used to create them explored art in the popular culture setting, and  allowed visitors to “walk the red carpet” for an up close view of dresses they recognized from Oscar night.

 “R. Luke DuBois—Now” provided the Sarasota-Bradenton market the opportunity to witness the New York-based artist’s first museum solo exhibition from Jan.-May 2014. Using computer generated data as his medium, DuBois creates art that provides insight into the present.  The exhibition included a commissioned work that honored The Ringling’s circus legacy, while looking to the future.

 “Intent to Deceive: Fakes and Forgeries in the Art World” explored the underground world of the counterfeit art market from May-Aug. 2014. By shining the light on the works and careers of five famous forgers, this exhibition challenged visitors to consider the question: what is art?

Circus wonder continued to draw crowds to The Ringling. On May 5, 2014, several posters from

Howard Tibbals permanent collection was unveiled as the basis for a collection of U.S. Postage Stamps. The Tibbals Learning Center continues to be one of the most popular and interactive experiences on campus.

The Ringling also sought to better engage with its digital audience by launching a new website last December. Developed in partnership with Sarasota based AtLarge Inc., the new Ringling.org provides guests with a virtual tour of The Ringling’s campus so that they can better plan their visits, while providing scholars with a portal into The Ringling’s vast permanent collection.

A record number of visitors have discovered that The Ringling is the destination for world class art, circus wonder and just plain fun.

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