More than two years in the making, the Ringling launched an updated and expanded website on Sept. 27.
Designed by Sarasota based atLarge Inc., the new Ringling.org improves accessibility and provides a better experience for the almost 400,000 annual unique visitors to Ringling.org. The website will also integrate the Ringling’s new branding icons to help guide users to content featuring the Museum of Art, the Circus Museum, the Historic Asolo Theater, Ca’d’Zan, Bayfront Gardens and the Education Center.
“After all of the work that went into the website it is exciting to see it live,” said Steven High, executive director of the Ringling. “The new website is a part of our continuing efforts to better inform the public about the many offerings at the Ringling.”
Prior to developing the new website, atLarge examined Google Analytics data from the old website and performed interviews with Ringling staff to develop website visitor personas. The Ringling and atLarge teams then constructed a website meant to optimize the experience for visitors ranging from local students to art enthusiasts.
"The new website represents atLarge's first globally delivered project, utilizing teams in both the U.S. and U.K.," said Anand Pallegar, founder of atLarge, inc. "atLarge has always been an entrepreneurial agency, and the spirit of John Ringling perfectly matches our aspirations. We are thrilled to be associated with such a landmark project."
The new website tells a more effective story of the parts that make up the Ringling, and it allows users to take ownership of their experience on the website. Visitors will notice improved search functionality and improved integration of photographs and social media channels. An upgraded content management system will allow for frequent updates while providing users with a consistent interface on every section of the website.
Friday’s launch is only the first phase of the project designed to improve the museum’s virtual footprint. The next phase will be to optimize the site for mobile devices, further enhancing the website’s reach and ease-of-use. By December, the website will add visual highlights of the permanent collection, so visitors can plan their visit or conduct scholarly research on a wide variety of objects.
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About The John and Mable Ringling Museum of Art
The John and Mable Ringling Museum of Art is the State Art Museum of Florida. Affiliated with Florida State University, it is one of the largest university arts complexes in the nation. It features the Ringling’s winter residence, Ca’ d’Zan, as well as a Museum of Art, a Circus Museum, and an eighteenth-century Italian theater, all situated on a beautiful sixty-six acre estate on the shores of Sarasota Bay. The Museum of Art is world-renowned for its collection of Old Master paintings, which includes works by artists such as Paolo Veronese and Diego Velasquez. It has become synonymous with the Flemish master Peter Paul Rubens, whose Triumph of the Eucharist series is displayed in two of the most awe-inspiring galleries to be found anywhere in America. In 2011, the Ringling opened Joseph’s Coat, a Skyspace by created by artist James Turrell. This extraordinary installation is the cornerstone of a program known as Art of Our Time, which showcases the talents of today’s leading visual and performance artists. The Circus Museum documents the rich history of the American circus. It houses a wealth of circus artifacts, as well as the world’s largest miniature circus. The Historic Asolo Theater is an active performance space, presenting the best in theater, music, dance, and film. The Ringling estate features an extensive variety of native and exotic trees, as well as the oldest rose garden in Florida, founded by Mable Ringling.